E-commerce muSoutheast Asia musika iri kuzara (I)

Parizvino, maitiro emisika yemisika yeE-commerce akakura muEurope neUnited States anowanzo kugadzikana, uye Southeast Asia nekukura kwakanyanya yave yakakosha musika wekutangwa kweakasiyana marongero evakawanda veChinese e-commerce e-commerce. ekisipoti mabhizinesi.

100 bhiriyoni yemadhora incremental dividend

ASEAN ndiyo inonyanya kudyidzana neChina yekutengesa, uye kuyambuka-muganho e-commerce B2B inodarika 70% yechiyero chese cheChina chekuyambuka muganhu e-commerce bhizinesi.Shanduko yedhijitari yekutengeserana inopa rutsigiro rwakakosha mukusimudzira bhizinesi rekuyambuka muganhu e-commerce.

Kupfuura chiyero chiripo, iyo 100 bhiriyoni yemadhora kuwedzera kweSoutheast Asia e-commerce musika iri kuvhura fungidziro huru.

Zvinoenderana neshumo yakaburitswa neGoogle, Temasek neBain muna 2021, chiyero chemusika we e-commerce muSoutheast Asia chichapeta zvakapetwa mumakore mana, kubva pamadhora zana nemakumi maviri nemazana maviri muna 2021 kusvika pamadhora mazana maviri nemakumi matatu nemana emadhora muna 2025. kukura.The Research Institute e-conamy inofanotaura kuti muna 2022, nyika shanu dzeSoutheast Asia dzichava pakati pegumi epamusoro mukukura kwepasi rose e-commerce.

Iyo inotarisirwa kukura kweGDP yakakwira kupfuura avhareji yepasi rose uye kusvetuka kukuru muhukuru hwehupfumi hwedhijitari kwakaisa hwaro hwakasimba hwekuenderera mberi kwemusika we e-commerce muSoutheast Asia.Demographic dividend ndicho chinhu chakakosha.Mukutanga kwa2022, huwandu hwese hweSingapore, Indonesia, Malaysia, Philippines, Thailand neVietnam hwakasvika zviuru mazana matanhatu emamiriyoni, uye huwandu hwevanhu hwaive hudiki.Iko kukura kwemusika kugona kunotongwa nevatengi vadiki kwaive kwakanyanya.

Musiyano uripo pakati pevashandisi vakuru vekutenga online uye yakaderera e-commerce yekupinda (e-commerce transactions account yechikamu chekutengesa kwese kwekutengesa) inewo mukana wemusika wekutepwa.Sekureva kwaZheng Min, sachigaro weIbang simba, muna 2021, 30million vashandisi vatsva vekutenga online vakawedzerwa muSoutheast Asia, nepo e-commerce yenzvimbo yekupinda yaingova 5%.Kuenzaniswa nemisika yeE-commerce yakakura seChina (31%) neUnited States (21.3%), e-commerce yekupinda muSoutheast Asia ine nzvimbo yakawedzera ye4-6 nguva.

Muchokwadi, musika uri kusimukira we-e-commerce muSoutheast Asia wabatsira mabhizinesi mazhinji ekunze.Zvinoenderana neongororo ichangoburwa ye196 Chinese cross-border e-commerce e-commerce ekunze mabhizinesi, muna 2021, 80% yeakaongororwa mabhizinesi ekutengesa mumusika weSoutheast Asia akawedzera neinopfuura 40% gore-pa-gore;Inenge 7% yemabhizinesi akaongororwa akawana kukura-pagore kweanopfuura zana muzana mukutengesa mumusika weSoutheast Asia.Muongororo iyi, 50% yemabhizinesi eSoutheast Asia musika wekutengesa akaverengera kupfuura 1/3 yezvese zvekutengesa kwavo musika wekunze, uye 15.8% yemabhizinesi anoona Southeast Asia semusika mukuru wakatarwa wemuchinjiko-muganho e-commerce. kunze kwenyika.


Nguva yekutumira: Jul-20-2022