Kushandiswa kunobhadhara "runako"
Musika wekuSoutheast Asia, uyo unotarisa pakuita mutengo, une kuwedzera kuri kuda kwezvigadzirwa zveChinese, uye kudiwa kwenzvimbo kwezvizoro, mabhegi, zvipfeko uye zvimwe zvigadzirwa zvekuzvifadza zviri kukura.Icho chikamu chidiki icho kuyambuka-muganho e-commerce mabhizinesi anogona kutarisa pairi.
Zvinoenderana neongororo iyi, muna 2021, chikamu chemusika chekutengesa kunze kwenyika e-commerce zvigadzirwa zve80% emabhizinesi akaongororwa muSoutheast Asia akawedzera gore negore.Pakati pemabhizinesi akabvunzurudzwa, zvigadzirwa zvakaita serunako rwekutarisira munhu, shangu, mabhegi uye zvipfeko zvekushandisa account inodarika makumi matatu muzana, uye ndiyo chikamu chinosarudzwa chekuyambuka-muganho e-commerce kunze kwenyika;Zvishongo, amai uye matoyi emwana uye zvevatengi zvemagetsi zvigadzirwa zvinodarika 20%.
Muna 2021, pakati pezvikamu zvekutengesa zvinopisa zvekuyambuka munzvimbo dzakasiyana siyana dzeshopee (shrimp skin), yakajairwa e-commerce chikuva muSoutheast Asia, 3C zvemagetsi, hupenyu hwepamba, zvishongedzo zvefashoni, runako, zvipfeko zvevakadzi, mikwende nemimwe muchinjikwa. -mapoka emuganhu ainyanya kutsvakwa nevatengi veSoutheast Asia.Zvinogona kuonekwa kuti vatengi vemo vanonyanya kuda kubhadhara "runako".
Kubva pakuita kwemabhizinesi ekunze, Singapore neMalaysia, ine nhamba huru yeChinese, musika wakakura uye simba rekushandisa, ndiyo misika inofarirwa.52.43% uye 48.11% yemabhizinesi akaongororwa akapinda mumisika miviri iyi zvakateerana.Uye zvakare, iyo Philippines neIndonesia, uko e-commerce musika uri kukura nekukurumidza, zvakare ingangoita misika yemabhizinesi eChinese.
Panyaya yekusarudzwa kwechiteshi, musika we-e-commerce wekuyambuka muSoutheast Asia uri munguva yekuyerera migove, uye kufarirwa kwekutenga kwemuno pasocial media kuri padyo neiyo e-commerce mapuratifomu.Sezvakafanotaurwa naKen, yeIndia venture capital media, iyo musika wekugovanisa e-commerce ichazvidavirira 60% kusvika 80% yeiyo yakazara e-commerce musika muSoutheast Asia mumakore mashanu anotevera.
Nguva yekutumira: Jul-26-2022